Audience

My primary target audience are young girls to older teenagers. My magazine is available to everyone, not just specific people. My age range is 13-18 year olds but 19 year olds would probably like my magazines as well so I think my age range is 13-19 year old girls. My music magazine will essentially belong to the middle class right through to the subsidence class. By using psychographic profiling I can determine my audience. My audience will be young to older teenage girls. As my magazine is a music magazine it will be up to date as it will have the latest celebrity gossip and music. As climate change is a big problem, my magazine will be made out of eco-friendly paper. By using eco-friendly paper, my music magazine will appeal to other audiences which will widen my target audience.

My secondary target audience for my magazine are boys as they are half of the population and by excluding them will limit my audience. The age range of my secondary target audience will be from 13-15. This is because many boys don't want to know about celebrities and so wont buy my magazine. Again, the same as my primary target audience, my magazine will be available for everyone. My magazine will be mainly for middle classes to subsidence class.

Through using Maslow's Hierarch of Needs my text will fill nearly all of the basic human needs. My magazine will fulfil the Esteem need by showing different body shapes to make my audience feel comfortable in their own body and it will show respect for others. My music magazine will also cover the self-actualization need, my magazine will show creativity, acceptance of facts and morality. This will appeal to my audience as my magazine appeals to many different people and they look for different things in music magazine's so each of the basic human needs will appeal to different people and different times.

My product will appeal to its audience as the colours will be for my target audience age range and the music that will be in my magazine will be artists that are for my age range of target audience. There will be groups for teenage girls and groups for young girls, for example, Girls Aloud and The Saturdays.

As part of my research, I have created a questionnaire with ten questions to give to my primary audience, however, I have also given my questionnaire out to my secondary audience to help me with my research. I have given my questionnaire out to 15 people within my age range of my music magazine. However, I have had to change my questionnaire as I put the wrong ages so my audience were a bit confused as to which age box to tick.

Questionnaire

(Please tick your answers where necessary.)

1. Do you buy a music magazine?

Yes

No

2. Do you buy a music magazine weekly or monthly?

Weekly

Monthly

3. What music magazine do you buy?

NME Kerrang! Vibe

Top of the pops Other (please state)

4. How much money would you be prepared to spend?

£2 - £3 £3 - £4 £5 +

5. Which music do you prefer?

Pop Hip/hop RnB

Rock Dance

Other (please state)

6. Would you like music magazines with extra information and if so Celebrity news or Fashion? (If ticked yes, please tick either Celebrity News or Fashion)

Yes No Celebrity News Fashion

7. Why do you buy music magazines?

Because they interest you

Because they entertain you

8. Which part of the magazine do you prefer?

News Competitions Interviews

Reviews Other (please state)

9. Are you male or female?

Male Female

10. How old are you?

13 – 14 15 – 16 17 – 18

19 +