Institution

My media text belongs to the institution that creates it. My media text meets the demands of my target audience by advertising my media text on television on channels, such as, BBC three, E4 and many music channels. My media text also follows the 'character' of the institution by adding traits from the channels that meet my target audience. My media text will also follow the remits/rules that the channels my media text will be advertised, for example, PSB remits for channel 4 and BBC.

The typical traits of this institution is that everybody knows what media texts follow. For example, Hollywood films follow the traits of big budgets, big stars, simple story lines, make believe, CGI and STX, whereas British films follow the traits of small budgets, complex story lines, unknown stars, reality and they usually end unhappy.

With magazines, different magazines follow different traits. For example, OK! magazine follows the traits of medium budgets, well known stars, good gossip that everyone wants to read and the magazine isn't expensive to buy. Whereas, music magazines, such as NME that only comes out once a month, has high budgets, well known artists but also upcoming artists and competitions.

I have found different example of this institution in music magazines by researching many different magazines. Each magazine has different traits but also have similar traits.